The meeting objective is the meeting goal
The objective of a meeting describes what you want to accomplish in your meeting. Your meeting objective is just like an essay's thesis. It's the central idea of your meeting, and it guides you as you write agenda topics.
Why do I need an objective?
It's easier to write a focused agenda once you understand the meeting's objective. With a clear meeting goal, you can plan the exact agenda topics that help you reach that goal.
Your agenda will be
Just think of agenda topics as the steps that help you reach your objective.
Your agenda will be
The agenda can't accomplish the meeting's goal if you don't understand what that goal is.
You can write an agenda without an objective, just like you can write an essay without a thesis, but it won't be as effective. You’ll spend more time, forget important topics, or add topics that aren’t relevant.
How do I write an objective?
Your meeting objective should complete the phrase "When the meeting is finished, we will..." Be as specific as possible, but try to keep it to one sentence.
An example of a
Understand why last quarter's sales were lower than expected and come up with ways to improve sales this quarter
An example of a
Last quarter's sales and this quarter's sales

